MED'Agri Link # 6




While climate change and regulatory changes are significantly disrupting cultivation practices, the Covid-19 crisis has seen the emergence of new societal issues. The MED'Agri conference program presents the latest advances in the agricultural world to meet the challenges of tomorrow's agriculture and food.

Tuesday, October 13: food will be at the heart of discussions with RED meetings (Research Experimentation Development), new farm drives or Territorial Food Projects (PAT). Several meetings will be dedicated to the PPAM and organic production sectors (olive growing, pomegranate and pistachio, viticulture, lamb farming, field crops). The regional agricultural hydraulic policy and sheep grazing in orchards are also on the agenda.

Wednesday October 14: climate change will be at the center of several meetings on resilient cereal production systems, viticulture, agriculture in Ventoux, new training courses or renewable energies. TECH & BIO conferences focus on the organic fruit market, almond production, cultivated biodiversity, mycorrhization of the lavandicultural system or the interest of lying cutlery. Culinary events with Les Toqués en agriculture are offered to visitors.

Thursday, October 15: the European Parliament is organizing a meeting with MEPs on the impact of Covid-19 on the CAP 2021-2027. The conferences and workshops of the day will focus on HVE environmental certification, quality of life at work, biodiversity diagnosis or diversification avenues (pistachio, organic PPAM, market gardening on small surfaces). Experience sharing is offered around the Regain approach in Agroecology and the creation of an organic workshop for laying hens. Several TECH & BIO workshops and tastings concern the world of vines and wine (resistant vine varieties, organic vinification, the addition of organic matter in the vines and soil maintenance, the place of cooperative cellars).

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With a range of equipment and dedicated conferences, the MED'Agri exhibition is aimed at professionals in the PPAM sector in France (Perfume, Aromatic and Medicinal Plants): producers, marketers and distillers. Overview of the main productions.

Perfume plants represent 21,500 hectares 90% dedicated to lavender species, produced by 1,500 farms mainly in the departments of Alpes de Haute-Provence, Vaucluse and Drôme. France supplies 90% of the world production of lavandin essential oil and 33% of the world production of lavender essential oil. The 91 distilleries (cooperative or independent) in the South of France work mainly on the production of essential oils of lavender and lavender.

The aromatic plants are cultivated on 2,500 ha in France. Over 1,200 ha, the Île-de-France and Center basins supply the fresh and frozen dehydrated markets. The South-East cultivates 800 ha of aromatic plants, mainly the mixture of Herbes de Provence: thyme, rosemary, savory, oregano and basil. Producers of French aromatic herbs have implemented initiatives to promote two sectors:

  • The Herbes de Provence Label Rouge blend created in November 2003 authenticates the Provençal origin and represents 5% of the volumes sold for Herbes de Provence.

  • The IGP Thyme de Provence created in February 2018 is harvested, dried, sorted and prepared in Provence according to specific specifications. In 2019, the IGP Thym de Provence had 20 producers for around 40 hectares and a production equivalent to 145 tonnes of fresh branches (compared to 65 tonnes in 2018).

The production of medicinal plants (14,500 ha) is spread over the entire national territory. It mainly concerns poppy in Champagne Ardennes (11,000 ha) and Ginkgo Biloba in Aquitaine for pharmaceutical uses. Finally, more than 140 plant species are cultivated on 3,500 ha.

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To date, more than 300 companies have registered for the second edition of Med'Agri!

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The Provence-Alpes Côte d'Azur Chamber of Agriculture, main organizer of Med'Agri, has delegated the event organization of the show to the Mercantour Events team.

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Today, we introduce you to Claudine, member of the Mercantour Events team.

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Press relation

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Claudine is in charge of press relations. His job ? Inform and welcome journalists, communicate on the show program and the actions of partners and exhibitors. In 2018, the 1st edition of MED'Agri welcomed more than 60 media representatives.

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In addition to this, you need to know more about it.

In addition to this, you need to know more about it.